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You can find these three very well explained

“Thing” has four assigned “properties”, i.e. descriptive properties: Surname Description URL image Normally, instead of “Thing”, a more specific item type is used, for example “CreativeWork” – of which there are more specific items (“book”, “movie”, “recipe” and so on). To explain: A “book” is both a “creative work” and a “thing”. The most sensible way for me to describe it is not as a “thing”, but rather as a “book”. The more specific items in turn have their own, more specific properties that can describe it more accurately.


In the case of “book”, for example, there are the following six: bookschema.org “book” has six descriptive poperties. You can already see that individual properties can have an integrated item. The “illustrator” property of “book” is specified as “Person” in the Special Data example above, which also functions as a separate item. However, it is not mandatory that you use an embedded item - you can also specify normal text or a URL. Confused? You can also read the application of the “vocabulary” again in the original at schema.org . How is structured data entered? There are basically four ways you can integrate structured data on your site.



The implementation type recommended by Google is JSON-LD . There are also the types of integration via microdata (HTML 5 specifications), microformats (HTML attribute Class) and RDFa (Resource Description Framework; works via XHTML frameworks in the source code).  in the RYTE wiki . Integration using JSON-LD JSON-LD is not only Google's recommended implementation type, it is also easier for non-techies to understand than the other three variants. JSON-LD is a JavaScript-based integration type and does not have to be integrated into the HTML code of your website. With JSON-LD you use name-value pairs and work with linked data.

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