標題: In the third year that we have been [打印本頁] 作者: sharminakter 時間: 2024-3-6 17:15 標題: In the third year that we have been
本帖最後由 sharminakter 於 2024-3-6 17:36 編輯
CASE Case study / A dentist's blog that achieved 5 million page views per month and increased the number of new patients by 657% each month 201508okazaki-shika View website Okazaki Dental Clinic is a dentist located in Totsuka Ward, Yokohama City, Kanagawa Prefecture. We met at the end of 2013 and started content marketing at the beginning of the year. The first three months were spent on training to be able to create content, so in April 2014, ``Dentist-Taught Dental Blog'' started in earnest. The effects were immediate, with 200,000 PVs in the first month of full-fledged launch, 1 million PVs five months later, and the number of PVs steadily increased after that, and from January 2016, we updated about 1 to 2 articles a week for 6 months. Achieved 5 million PV in a row.
Additionally, through the blog, more than 100 new patients come to the hospital every month (657% increase compared to before the start of the initiative), and there are more patients than we can handle any more. What is noteworthy is that the number of visitors from outside the prefecture has increased significantly. Some of our patients come from the Kansai and Chubu regions. Regarding the number of new patients, considering that Chinese UK Phone Number List the dental clinic is located in Totsuka Ward, Yokohama City, it can be said that we are receiving more patients than would be expected by common sense. Let's take a look at the actual PV trends. Outline of results Number of site accesses per month: 5 million PV (5,540,968 PV) Number of keywords that achieved high ranking: 19,797 keywords Ranked 1st for many big keywords with over 10,000 searches Number of articles: 318 articles.
Update frequency: 2-3 articles per week Writing system: 3 people (initially: people with no writing experience) *As of June 2016 The dental blog that has achieved these results started with all staff members having no writing experience. Therefore, I revised the article over and over again, desperately trying to understand what constitutes good quality content. In his spare time from work, he worked hard every week to consistently create content that met our standards, and as a result we became a medium that received a lot of access in a short period of time. supporting the Buzz Department, we interviewed Okazaki Dental Clinic, which continues to achieve results, to learn about the measures they have taken to engage in content marketing. detail_02 Mr. Hironori Okazaki, Director of Okazaki Dental Clinic The following five points were asked in the interview.
