Here’s how to find these keywords

Go to your project in Rank Tracker Click the Competitors Overview report Filter for top 10 rankings Sort the table by competitor rankings from highest to lowest For example, Backlinko is outranking us for keywords like “LSI keywords” and “blog post templates”: Given that we’re only a few positions behind, it might be worth investigating the SERP to see if there’s anything we can do to rank higher. In the case of “LSI keywords,” it looks like we need way more backlinks—which won’t be easy: In the case of “blog post templates,” Backlinko is ranking one position above us in pole position despite having roughly the same number of linking websites. Although there could be many reasons for that, one factor may be that Backlinko arguably has a more enticing angle in the title tag (“work like a charm” vs “when to use them”).


Find pages that are ready for a refresh Rankings don’t last forever. Even if your page us phone number list was once in pole position for your target keyword, chances are it will eventually drop in rankings and lose traffic. It’s at this stage that you’ll want to refresh and republish the page. To find pages that are potentially ripe for a refresh, go to the Grossing report in Rank Tracker and look for keywords with declining rankings over time. For example, our ranking position for “local SEO” has dropped from #1 to #9 since we started tracking the keyword. If we check that post in Site Explorer, we also see a corresponding drop in estimated US traffic: It’s quite likely that if we were to refresh this post for 2021, it would regain at least some level of rankings and traffic.



Learn how to do that in our full guide to refreshing and republishing content. Find competitors to kickstart your keyword research Looking for topics covered by online competitors is one of the best keyword research tactics. But it works best when analyzing the websites of close competitors. To quickly find these competitors, head the Traffic share report in Rank Tracker and hit the “Domains” toggle: Because Rank Tracker generates these competitors by looking for websites attracting search traffic from your tracked keywords, it often shows close organic search competitors that you may have overlooked.