In this process, each stage of the customer journey is classified according to the rules below. 1) Initial search (Keywords for brand finding and product finding appear.) 2) Browsing (This is the stage where searches are mainly conducted for the purpose of finding information such as product name, product name related keywords, etc.) 3) Experience (Review) (Compared to this, this is the stage where searches to find consumers' indirect experiences mainly occur) 4) Confirmation of purchase (this is the stage where searches to make a purchase under the best conditions occur. At this stage, prices, promotions, purchase conditions, purchase location, etc. 5) After purchase (after purchase, the buyer searches to maximize the value of the purchased product or service or to resolve complaints) (4) Identify media touch points at each stage of the customer journey by topic: Topic keywords grouped together in one group have significant similarities to the results shown at the top of the search results.
This is because Google has figured out that although the keywords are not the same, people are searching Indonesia Phone Number for similar purposes. At this time, web pages that are repeatedly exposed at the top can be said to be important media touch points that have a significant impact on consumers' decision-making during the customer journey. Based on this reason, you will be able to identify URLs that appear repeatedly in the search results of grouped keywords and use them for developing the media mix of your marketing strategy or digital PR strategy. conclusion keyword & intent research is necessary to carry out digital marketing. Also, through this keyword & research, we figured out what things can be done and learned how to do them.
What I want to emphasize in concluding this article is that you will never be able to survive in the new digital marketing environment if you try to keep the existing marketing process the same. We know that we can never beat companies that achieve results by accurately understanding what consumers truly want and optimizing organic marketing and paid marketing by utilizing the characteristics of triple media to the fullest with only inefficient advertising campaigns due to overdependence on advertising. You have to remember.Google Image Search is called Google Lens, and Naver Image Search is called Smart Lens. Google Image Search: If you make good use of the Google Image Search function, you can find related images very conveniently on your PC and mobile. |