The purpose of a catchphrase is to grab the user's attention

Make it an interesting first view by showing an attractive catchphrase, photos, sales results/awards, etc. Point 4. Highly appealing copy The tagline is the first thing people see when they open your landing page, and it's important for capturing the user's interest. and make them read the text . Landing pages have many elements, so there are many users who only read the highlighted parts, such as the catchphrase, without reading the entire body of the page. Therefore, it is effective to use a catchphrase to attract interest and lead them to the main text, and to increase credibility by showing specific numbers and evidence.

Point 5. Form optimization (EFO) The process of optimizing inquiry/application forms to suit the user is called "EFO (Entry Form Optimization)." If the form is poorly designed, the rate of user abandonment will increase, so be careful. Even Phone Number List if a user is willing to make a purchase, if there are too many items to fill in or the form is difficult to fill in, it will become a hassle and they will stop applying.




It would be a waste if someone leaves the application form even after reaching the application form, so optimizing the form is an important point. How to effectively operate landing pages This doesn't mean you can create a landing page once and then leave it alone. You need to look at the data and verify/operate to see if you are getting the desired response.