Divante includes anchor navigation

While you can’t use competitor names in your ads (that can get you in big legal trouble), you can use them at the top of your landing page to help make the page more relevant (and bring your quality score up). It’s an interesting approach that has many companies even bidding on their own brand names to stave off the competition. 15. Divante Landing page example from Divante. Click to see the whole thing. Best practice to steal: Where appropriate, bring prospects through several stages of the customer journey Sales cycles vary per industry, sure, but the process always starts with building interest and (ideally) ends with a purchase decision.

And here’s the great thing about landing pages—designed properly, you  Denmark WhatsApp Number Data can take readers through each of these stages as they scroll from top to bottom, without them ever having to leave the page. This long-form landing page from Divante builds awareness by offering a description of their service (in the first two page sections), they guide prospects through consideration with a list of features and benefits, and then drive conversions by detailing available plans alongside their calls to action (i.



e. “Choose plan” or “Ask for pricing,” respectively). Of course, some visitors will also know exactly what they’re looking for from the start, soon this page as well for a choose-your-adventure experience. Thanks to this, more qualified prospects can jump straight to the details that’re most relevant to them (making a longer page like this much more digestible). 16. Resource Guru Landing page example from Resource Guru. Click to see the whole thing.