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Look at these examples

Let's start with these tips. Identify your audience You can't write for everyone . If your company sells pet products, your items will be irrelevant to non-pet owners. And at the same time, each person who owns an animal has a different one. Some the dog, some the cat, some the ferret, some the turtles, etc. And even within the same species, different breeds are found.

A cat is always a cat for a layman. But we know well that in Italian homes Phone Number List can find Siamese cats, Persian cats, British shorthair cats, etc. Each of them must be reached with the right message . The more specific you are, the more likely you are to gain visibility on Google . … the first image refers to the top 3 positions on Google for the GENERIC keyword “ cat food ”.



As you can see, they are occupied by 3 giants in the sector, almost impossible to undermine. google search with generic key Below are the top positions for the specific key " wet food for British shorthair cats ". As you can see, there are sites specialized in the feeding of this particular breed. Even one of the sites is created in a very amateur way.

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