How to process a negative review, return more than 10%

Tasks:

    Increase the rating on the cards and get more reviews
    To raise positions among competitors
    Improve communication with the client
    Increase the returnability of guests
    Improve Brand Recognizance
    Remoul Covers in Social Networks


Solutions:

    Innoviled service to attract reviews Revvy
    We have edin the segments and automatic mailings with a request to assess the quality of services after the transaction is completed
    Sent an exclusive offer on a loyal audience with placement in social networks
    We have launched WhatsApp newsletters on the current database of customers



We interviewed the owner of the animal beauty salon owner Danila Ryndrem, Danil Ryndevich, and asked him a number of questions about the work of beauty salons, how he manages business processes and the effectiveness of implementing Revvy in business.

About the company

The network of beauty salons for animals "Blackgroumer" includes four branches in Omsk, one in Novosibirsk and one in St. Petersburg. Blackgrumer masters shopify website design  provide a full range of services for dogs and cats, ranging from classic haircuts to bite teeth, mouth, and even coloring wool. Grooming services provide more than 40 breeds of cats and more than 140 breeds of dog. Even if the pet has no breed - it will also be treated with all affections and love.


“From the first day of its existence, we decided that we will work exclusively without anesthesia and other sedation, we will not use tranquilizers or pills that affect the nervous system of pets. Our groomers are trained to see alarms and calm animals. Some customers insist on sedation or offer first to “sure” the pet on their own, and then bring to us – but we refuse such owners. Danil on the Blackgromer concept.



The standards of work in Blagrumer are taught at their own Grooming Academy with private and online courses. Actually, with the help of the Academy, Danil and solves the problem of new frames: "Need by a master? You can teach him!”

How do business processes in the studios proceed?

The large emphasis in the work of all six studios (in addition to the main activity and care of customers) is put on marketing activities. The company is not afraid to experiment and does not save on additional tools to attract and retain customers. So, for example, in addition to Revvy, Blackgroumer uses a system with loyalty cards, through analytics and telephony.

The Yclients CRM system is installed in the salons. When Revvy is integrated with Yclients, customers receive an additional bonus in the form of automatic notifications, with which you can remind about the visit, inform about discounts or congratulate on your birthday.