Email marketing has an average return on investment ROI) of , or $ for every $ spent. Considering this, email marketing is a fantastic way to make every dollar of your marketing investments count. Studies show that email marketing consistently drives revenue, improving year after year. This suggests that customers are continuing to engage with the brands they’ve developed a relationship with through email marketing. Email marketing ROI is often high because sending an email with links to your website directly to people’s email inboxes makes it super simple for them to click.
People check their email accounts frequently, especially from their smartphones, so placing Photo Editing Services your content where they’re already looking is likely to encourage them to view it. ROI data can also be valuable in determining what’s working. It’s simple: if your ROI is highest when you send out your quarterly newsletter, consider sending a newsletter more frequently. Automation & Mobile Optimization As mentioned before, smartphones have become incredibly popular, with an estimated . billion users worldwide. Since people are constantly checking their phones, and can read their emails from virtually anywhere, small businesses need to adapt their marketing to this. IBM reports that . of all emails are read on mobile devices.
In many ways, this is a big advantage for businesses with email marketing campaigns in their arsenals. People don’t even need to be at home or in the office in front of their computers anymore to see your advertisements; they’re right in their pockets. Now that you’ve developed an email database with information from past, current, and potential customers, you can divide those email addresses into categories. Personalized emails deliver x higher transaction rates, and studies have shown that segmented campaigns can deliver a revenue increase. Through email automation, specific emails can go to each group with information that they might find more valuable than the others. |
