Waiting too late can mean that

Awareness-level emails and earlier sale dates like a Black Friday Preview Sale can help to market your Black Friday deals well before the actual date.customers have already mentally allocated their budget to other brands, or have found similar deals to yours in other companies and have made an internal commitment to your competitors. 12. Thinking Urgency Will Create Itself One of the reasons Black Friday is such a successful day for shopping and sales year and year again is the urgency of the date.


The fear of missing incredible deals during this one-a-year sales event creates a real psychological trigger in shoppers to purchase fast. If your marketing strategy doesn’t play into the resource scarcity France Phone Number Data and urgency created, you can lose out on impulse buys. Try tricks like a countdown clock, deal expiration times, “today only” messaging, or product stock limits to help push your audiences to buy. 13. Assuming Customers Will Come to You Just like marketers will often think urgency will create itself.



They also will think that customers will automatically come to them on Black Friday. After all, won’t loyal customers of your brand search for the Black Friday deals you’re offering? Even loyal brand advocates can be overwhelmed by the number of ads and deals available during Black Friday, and without getting your message and deal information in front of them, you can be lost in the mix. Never assume that your customers are going to come to you — it’s your job to create ads, campaigns, and touchpoints that will guide customers to your store.