Suggest suitable complementary products.

Upselling not only increases revenue but also has the potential to increase Customer Lifetime Value (CLV). Research shows that the ability to sell products/services to existing customers is up to 60%-70%, while for new customers it is only about 5%-20%. This data proves that upselling to existing customers is both effective and cost-effective.

For cross sale
Cross selling focuses on suggesting customers to buy additional products or services, related to the switzerland number data products they have already purchased or are currently purchasing.

Main objective: Not only increase revenue but also bring additional value to customers. Cross-selling helps to fully meet customer needs, thereby building a closer relationship with the brand.

Implementation technique:


Offer a discount or deal when purchased with another product.

Create product combo packages with more attractive prices.

When should you use cross sale and up sale?
Cross-selling is appropriate when a customer has already chosen a core product and you want to maximize the transaction value by adding related products/services. For example, when a customer buys a laptop, you can suggest additional accessories such as a wireless mouse, a laptop bag, or an extended warranty.